Case study - The Virgin- The global enterpreneur Essay

suit study - The Virgin- The global enterpreneur - Essay ExampleVirgin astronomic could essentially pursue investment and harvest-feast under the Directional Policy Matrix. This implies a high pedigree strength and high industry attractiveness. The ultimate goal and objective Virgin astronomical is highly creative and innovative. Suborbital space business is that to realize the start of its make foration. The company has identified the underlying business opportunity, and can move swiftly to exploit the trade before numerous entries are made. To do this, Virgin Galactic has to make substantial investments in the project as it continues to pursue its growth strategies.The investment and growth factor would require that Virgin Galactic rank high and strong in long-term market attractiveness and SBU strength respectively. In this respect, market size of it and market share are critical factors to consider. The passenger service puff that Virgin Galactic is persistently pursuing is an extremely expensive investment. In order to maintain a favourable business portfolio, investment returns from the project would also be expected to be high (Shahi & Greco, 2008, p.81). As a result, the propose market becomes the high and mighty. The implication here is that the market size and market share could be comparatively small, but the returns could be substantially high.The Virgin SBU, Virgin Galactic, bases its operations in a business line that is substantially risky to invest in (Otto, 2010, p.58). On the same note, the costs involved, operational technicalities, and the underlying technical factors further limits the number of players in this business. Consequently, the market share only accounts for those consumers who can afford the passenger run once launched. Notably, the company and market potential strengthens the SBUs operations now and in future. Moreover, the corporate enkindle enjoys a substantial financial resource base and competent management.As e arlier noted, the market size in the spaceflights industry is relatively small.