Crocs Value Chain Essay -- Business, Manufacturing, Footwear

Crocs Value ChainCrocs entered the shoe market with a upstart style of brightly colored footwear. Crocs designed and make footwear for all age groups. Utilizing an innovative value ambit supported the phenomenal growth of the company. This paper will discuss the companys leadership, pliant supply chain and product diversification and how these aspects contribute to the overall value chain of the company. The BeginningCrocs began in 2002 by introducing a revolutionary boat shoe. The space became successful very quickly and the company founders decided to work with an old friend, Ronald Snyder, who had experience in manufacturing, purchasing companies, and merging the purchased companies (Crocs Revolutionizing, 2007). One of Snyders initial decisions was to buyout the Canadian shoe manufacturer, Finproject NA. Completing this purchase allowed Crocs to control the proprietary material for the shoes. By owning the raw material to manufacture the shoes, Crocs controlled the i nitial step of the value chain. Once Crocs take a leak the formula for the shoe resin, the company used this to select contract manufacturers for making the shoes. Crocs were now manufacturing shoes in the original Canada plant as well as a Chinese manufacturing facility. Once the facility in China was established Crocs entered the foreign market. After entering the markets in Asia and China Crocs extended capacity with new contract manufacturers in Florida, Mexico, and Italy (Crocs Revolutionizing, 2007). The addition of these sites provided a global supply chain which lowered costs and ensured value to consumers (Marks, 2008). A new supply visionThe original supply chain used by Crocs meant the manufacturers of the footwear had to... ...ears, the Crocs model has not proven as effective. Crocs has changed the strategy to accommodation the lower product volumes (Gonzales, 2009). Crocs should evaluate their organizational processes. Some of the processes once utilized b y Crocs are no longer as effective. Management must work towards better demand forecasting, collaborating with value chain members, and how to best evaluate performance (Robbins and Coulter, 2009). By integrating all three of these items Crocs will adjust the value chain to support continued success. Finally, Crocs must have enough forward thought to sustain market changes and utilize feedforward control to prevent future problems. The leadership, flexible supply chain and diversification discussed here after part still be employed for long term success as long as Crocs is willing to continuously evaluate the current value chain.

The Telephone :: Informative, Technology, Inventions

The TelephoneThe yell itself is a rather simple appliance. A microphone, calledthe transmitter, and an earphone, called the receiver, ar contained in thehandset. The microphone converts speech into its direct electrical analog, whichis transmitted as an electrical signal the earphone converts receivedelectrical signals back to sound. The switch tear determines whether currentflows to the surround, thereby signaling the central office that the bidis in use. The ringer responds to a signal sent by the central office thatcauses the telephone to ring. As simple a device as the telephone, had amighty big impact on society during the 30s. This was due to the fact that, itwas during the 30s when telephone work became economically feasible and alsoreliable.Men and women alike were captivated by the intrique and fascination oftalking to relatives and friends, miles and miles away. Not only did thetelephone pamper to individual woes, however it provided a very useful industrialservice. It allows commercial companies to expand their horizons infinitelyeasier than ever before. It became possible to set up meetings and discussbusiness matters with partners thousands of miles away. Companies that posesseda telephone had a enormous advantage over the rest. And in a time aseconomically troubled as the 30s depression, everyone was looking for acompetitive edge.The telephone wasnt invented in the thirties, nor was the firsttransatlantic line built then, but the thirties represents a time in historywhen the world was changing incredible card-playing and much of that change was made

Ever Heard of Chance Music? :: essays research papers

aleatory melody (&257l&275&601tr&275) Lat. alea=dice game, music in which elements traditionally determined by the composer argon determined either by a process of random selection chosen by the composer or by the exercise of choice by the performer(s). At the compositional stage, pitches, durations, dynamics, and so forth are made functions of playing card drawings, dice throwings, or numerical laws of determine, the latter with the possible aid of a computer. Those elements usually left to the performers discretion include the order of execution of sections of a work, the possible exclusion of such sections, and inbred interpretation of temporal and spatial pitch relations. Also called chance music, aleatory music has been produced in abundance since 1945 by several composers, the most notable macrocosm John Cage, Pierre Boulez, and Iannis Xenakis.Aleatoric (or aleatory) music or composition, is music where some element of the composition is left to chance. The ter m became known to European composers through the lectures which acoustician Werner Meyer-Eppler held at Darmstadt spend School in the beginning of the fifties. According to his definition, "aleatoric processes are such processes which have been fixed in their outline but the details of which are left to chance".The word alea means "dice" in Latin, and the term has become known as referring to a chance element being applied to a trammel number of possibilities, a method employed by European composers who felt more bound than the Americans by tradition and who stressed the importance of compositional control, as opposed to indeterminacy and chance where possibilities tend not to be finite and which is an Anglo-Saxon phenomenon.The term was used by the French composer Pierre Boulez to describe whole whole kit where the performer was given certain liberties with regard to the order and repetition of parts of a musical work. The term was intended by Boulez to distingu ish his work from works composed through the application of chance operations by John Cage and his aesthetic of indeterminacy - see indeterminate music. Other examples of aleatoric music are Klavierstck XI by Stockhausen which features a number of elements to be performed in changing sequences and characteristic sequences to be repeated fast, producing a special kind of oscillating sound, in orchestral works of Lutoslawski and Penderecki.An early genre of composition that could be considered a precedent for aleatoric compositions were the Musikalische Wrfelspiele or Musical Dice Games, popular in the novel 18th and early 19th century.

Psychoanalytic Approaches to Personality :: Psychoanalysis Psychology Freud essays

The area of psychology with perhaps the most controversial history, due to its complete wanting(p) of empirical evidence, psychoanalysis, has its origins in the teachings of SigmundFreud. Psychoanalysis is a form of therapy developed by Freud in the early 1900s,involving intense examinations into ones childhood, thought to be the origins of mostpsychopathology which surfaced during adulthood. Ideas about the subconscious, whichsaw the human mind as being in continuous internal conflict with itself, and theories that all practiceions are symbolic, for in that location are no accidents, were also major themes of thepsychoanalytic approach. Successful therapy was a long-term and costly process, whichmost people during that time, with the exception of the wealthy, could not afford.Sigmund Freuds master(prenominal) contribution to this new field of studying personality was in thearea of the understanding the unconscious, an aspect of the mind to which, he claimed, wedid not have ready rile to, but was the source of our actions and behavior. Freud believedthe human mind was divided into three parts the id, ego, and super-ego. The id is mans(generic meaning, referring to both sexes) instinctual, primitive, and hedonistic urges forpure pleasure, which the id was bent on experiencing, without look to any consequences. The super-ego is mans senses of morality, first brought on by experiences with authoritativefigures and parents, which basically hold ideas of what is right and wrong, and is almost adirect paradox to the id. The ego, which preempt be seen as the mediator between the id and thesuper-ego, takes into account the activities of the external world, and attempts to invokesome balance among all three parts of the mind, with failure resulting in neurosis of somekind.Freuds Lecture III provides, what I believe to be another important theory inunderstanding personality from this perspective, stemming from his notion of parapraxes, orunintentional acts that ar e actually unconsciously intentional. Such is the case with thefamiliar Freudian slip, where something is said which is actually a distortion or paradox ofwhat is actually meant. This goes along with what are called symbolic acts, which areactions we take that, although we insist they have no meaning, or were accidental in nature,are actually intentional. For example, the act of forgetting is, according to Freud, a kind ofintentional defense mechanism, that we unconsciously use to repress memories, or put thingsout of our minds. Although much of Freuds work has been passing criticized by many of his detractors,there are certain aspects of his theories which I find quite important to the study of

Breast Reconstruction :: essays research papers

Post-mastectomy breast reconstruction is not a simple procedure. Reconstruction of a breast is done when the natural breast has to be removed due to cancer or other diseases. Breast removal is referred to as mastectomy. The best candidates ar women whose cancer has been eliminated by breast removal. Women with other health conditions such as obesity, high blood pressure or smoking, may be advised to wait.Surgeons are now able to create a breast that can come close to looking like a natural breast. Reconstruction can be done immediately following mastectomy. The patient depart wake up with a breast mound already in place. So the woman does not have to go by means of the trauma of waking up without her other breast. A tissue expander is inserted following the mastectomy to prepare for reconstruction. The expander is gradually filled with saline through a separate tube to stretch the skin enough to accept an implant beneath the chest muscle. After the surgery the breast mound is r estored. The areola is reconstructed at a later date. With flap surgery, tissue is taken from the back and tunneled to the front of the chest wall to support the reconstructed breast. The transported tissue forms a flap for a breast implant, or it may provide enough bulk to form the breast mound without an implant. Tissue may be taken from the abdomen and tunneled to the breast or surgically transplanted to form a new breast mound. After surgery, the breast mound, and areola are restored. Scars at the breast, and abdomen will fade with time, but may never disappear entirely. Your reconstructed breast may feel firmer and look rounder or flatter than your natural breast. It may not have the same shape as your breast before mastectomy, and it will not match your other breast. But the difference will exclusively be noticeable to you. For most mastectomy patients, breast reconstruction dramatically improves their appearance and quality of life following surgery.

Breast Reconstruction :: essays research papers

Post-mastectomy tit reconstruction is not a simple procedure. Reconstruction of a look is done when the inbred breast has to be removed due to cancer or other diseases. Breast removal is referred to as mastectomy. The best candidates are women whose cancer has been eliminated by breast removal. Women with other health conditions such as obesity, high blood pressure or smoking, may be advised to wait.Surgeons are now able to manufacture a breast that can come close to looking like a natural breast. Reconstruction can be done immediately interest mastectomy. The patient will wake up with a breast mound already in place. So the woman does not have to go by the trauma of waking up without her other breast. A tissue expander is inserted following the mastectomy to prepare for reconstruction. The expander is gradually filled with saline through a separate metro to stretch the skin enough to accept an implant beneath the chest muscle. After the surgery the breast mound is restored. The areola is reconstructed at a later date. With flap surgery, tissue is taken from the back and tunneled to the front of the chest wall to support the reconstructed breast. The transported tissue forms a flap for a breast implant, or it may provide enough bulk to form the breast mound without an implant. Tissue may be taken from the abdomen and tunneled to the breast or surgically transplanted to form a new breast mound. After surgery, the breast mound, and areola are restored. Scars at the breast, and abdomen will fade with time, but may never disappear entirely. Your reconstructed breast may feel firmer and look rounder or flatter than your natural breast. It may not have the very(prenominal) shape as your breast before mastectomy, and it will not match your other breast. But the difference will only be noticeable to you. For intimately mastectomy patients, breast reconstruction dramatically improves their appearance and quality of life following surgery.

Multicultural Art

The three artists, David Bradley, Richard Ray Whit homosexual and Nikki S. Lee, produce images that depict traditional minorities in situations that somehow draw them into the main electric current culture created primarily by Americans of European descent. In their respective works indwelling American Gothic, States of Pervasive stolidness, and The Hispanic Project, they do this through and through several means.These take to the woods from placing their outlets in universal contexts to equivalence them with subjects of traditional European American art. However each artist chooses to depict the persons represented in his or her art, the effect is a complex blend of focus and harmony, as representatives of races that entertain sometimes in the past had uneasy relations seek unity and resolution.The traditional racial tensions atomic number 18 represented most powerfully in the strategies of Bradley and Whitman, who both depict Native American Indians. In fact, both painters place these Native Americans as the sole subject of the paintings, yet each manages subtly to each(prenominal)ude to their conflict with the white race through symbolismthat is, by using a symbol that represents the entire European American race.Bradleys American Indian Gothic identifies a Native American couple wearing the clothes of the European American. Bradley uses this strategy to show an take in charge by the Indians to conform to a society that has been imposed upon them. Yet the Natives retain their spears and their tepee, implying an unwillingness to let go of their lifestyle. Likewise, Whitmans States of Pervasive In deviance shows a Native American wrapped in an American Flag. This underlines (or perhaps mocks) the supposition of the melting pot as the Native American often finds himself marginalized by societyan idea which is in direct course to the picture of the American flag cradling this Indian.Despite the notes of tension, David Bradleys American Indian Gothic also shows a strong summons to the similarities of the European and Native Americans through his parody of Grant Woods American Gothic (Hughes, 2005). The similarities between the two paintings identify fundamental similarities in human regardless of their cultural origins. They all have need of food, protection, and shelteras shown by the house/tepee and the spear/fork.This too is identified in Whitmans photograph States of Pervasive In divagation on which is clearly printed the words, earth, air, water, fireelements on which all people depend. Nikki S. Lees work can also be brought in here, as in her work The Hispanic Project a group of teenage girls is seen experiencing and doing (it would seem) the things that are typical of their age. The girls attitudes are universal and they could easily have been a group of European Americans.Yet they are Hispanicexcept, one Asian girl (Lee herself) is in the mix, and blends so well that her cultural and ethnic difference from the rest of the group is intimately obscured (Sagrans). In this way The Hispanic Project, like American Indian Gothic and States of Pervasive Indifference, identifies the common traits of the members of the human race, highlighting the multicultural harmony of the linked States.In an interview, Whitman speaks about his project States of Pervasive Indifference In indigenous cultures were not only concerned with human to human relationships, provided also our relationship with the surround (Abbott). Interest in ones relationship to the environment has been sparked across the United States in recent decades, and this identifies a institute on which the several cultures of the United States have merged.The human to human relationships of which Whitman speaks is also evident in the strategies of The Hispanic Project, in which teenagers are having fun with each other, and their racial and cultural differences melt into the background. kind-hearted relationships that exist across racial and cult ural lines are also depicted in the strategies of American Indian Gothic, as the honor and marriage between the man and his wife are clearly identified to exist within the Native American society independently of influence of the Europeans. The likeness of humans despite their difference in culture is highlighted in these works.Works CitedAbbott, Larry. Richard Ray Whitman. A Time of Visions Interviews by Larry Abbott. http//www.britesites.com/native_artist_interviews/rwhitman.htmHughes, Collin. Crossing Boundaries. Washington State University. WSU. 2005. http//www.wsu.edu/hughesc/crossing_boundaries.htmlSagrans, Erica. depiction of an Assimilitarist. UTNE A Different get hold of on Life. Understanding the Next Evolution, 2002.Multicultural ArtThe three artists, David Bradley, Richard Ray Whitman and Nikki S. Lee, produce images that depict traditional minorities in situations that somehow draw them into the main stream culture created primarily by Americans of European desce nt. In their respective works Native American Gothic, States of Pervasive Indifference, and The Hispanic Project, they do this through several means.These range from placing their subjects in universal contexts to comparing them with subjects of traditional European American art. However each artist chooses to depict the persons represented in his or her art, the effect is a complex blend of tension and harmony, as representatives of races that have sometimes in the past had uneasy relations seek unity and resolution.The traditional racial tensions are represented most strongly in the strategies of Bradley and Whitman, who both depict Native American Indians. In fact, both painters place these Native Americans as the sole subject of the paintings, yet each manages subtly to allude to their conflict with the white race through symbolismthat is, by using a symbol that represents the entire European American race. Bradleys American Indian Gothic identifies a Native American couple wear ing the clothes of the European American.Bradley uses this strategy to show an attempt by the Indians to conform to a society that has been imposed upon them. Yet the Natives retain their spears and their tepee, implying an unwillingness to let go of their lifestyle. Likewise, Whitmans States of Pervasive Indifference shows a Native American wrapped in an American Flag. This underlines (or perhaps mocks) the idea of the melting pot as the Native American often finds himself marginalized by societyan idea which is in direct contrast to the picture of the American flag cradling this Indian.Despite the notes of tension, David Bradleys American Indian Gothic also shows a strong reference to the similarities of the European and Native Americans through his parody of Grant Woods American Gothic (Hughes, 2005). The similarities between the two paintings identify fundamental similarities in humans regardless of their cultural origins. They all have need of food, protection, and shelteras sh own by the house/tepee and the spear/fork. This too is identified in Whitmans photograph States of Pervasive Indifference on which is clearly printed the words, earth, air, water, fireelements on which all people depend.Nikki S. Lees work can also be brought in here, as in her work The Hispanic Project a group of teenage girls is seen experiencing and doing (it would seem) the things that are typical of their age. The girls attitudes are universal and they could easily have been a group of European Americans. Yet they are Hispanicexcept, one Asian girl (Lee herself) is in the mix, and blends so well that her cultural and ethnic difference from the rest of the group is almost obscured (Sagrans). In this way The Hispanic Project, like American Indian Gothic and States of Pervasive Indifference, identifies the common traits of the members of the human race, highlighting the multicultural harmony of the United States.In an interview, Whitman speaks about his project States of Pervasive Indifference In indigenous cultures were not only concerned with human to human relationships, but also our relationship with the environment (Abbott). Interest in ones relationship to the environment has been sparked across the United States in recent decades, and this identifies a ground on which the several cultures of the United States have merged. The human to human relationships of which Whitman speaks is also evident in the strategies of The Hispanic Project, in which teenagers are having fun with each other, and their racial and cultural differences melt into the background.Human relationships that exist across racial and cultural lines are also depicted in the strategies of American Indian Gothic, as the love and marriage between the man and his wife are clearly identified to exist within the Native American society independently of influence of the Europeans. The similarity of humans despite their difference in culture is highlighted in these works.Works CitedAbbott, Larry . Richard Ray Whitman. A Time of Visions Interviews by Larry Abbott. http//www.britesites.com/native_artist_interviews/rwhitman.htmHughes, Collin. Crossing Boundaries. Washington State University. WSU. 2005. http//www.wsu.edu/hughesc/crossing_boundaries.htmlSagrans, Erica. Portrait of an Assimilitarist. UTNE A Different Read on Life. Understanding the Next Evolution, 2002.

Holy Sonnet Xii Essay

John Donne is widely known to incorporate or wholeude to various religious symbols and suppositions throughout his poetrys. His poem Holy Sonnet XII Why Are We questions the concept of creation, hu valet beingnessskind and all elements, exploring the ideas of the pilot film sin and Gods kinship with man and constitution. The poem to a fault explored the concepts of human subordination over nature. Through several language devices much(prenominal) as metaphors, rhyme and rhythm, repetition and forest, Donne attempts to understand the sources motives for creating reality and the various elements present in the world. Donne also employed rhetoric to convince and demonstrate to readers mankinds dominance over nature and innate(p) elements.Donne employed an inquiring even a perplexed-sounding tone to his poem to imply a sense of injustice within the nobleman. This sense of injustice revolved most subjecting animals, who are simple, and further from corruption and more pow erful, for the convenience of man, who is corrupt and is worse than the animals Why are wee by all creatures waited on? Why protrudest thou, ignorant horse, subjection With the inquiring tone, Donne attempted to reveal the Creator to be someone prejudiced, where he is previously believed to be all just and fair. Donne implied an idea of favouritism in the last few lines of the stanza You conduct non sinnd, nor need to be timorous For us, his Creatures, and his foes, hath dyed. In these lines, Donne alluded to the dying of Jesus on the Cross, suggesting that the Creator died only for humans and not for the early(a) animals.Donne perceived this act to be unfair as humans have sinned greatly, whereas animals are more pure and have not sinned. He also alludes to the fact that the Creator had created animals and former(a) elements of nature solely for humans use Why doe the prodigal elements supply. This action of alluding to the Creator in a rather indignant manner, questioning th e Creators motives, is recurring through many of Donnes poems, such as in The Flea. end-to-end the poem, Donne continually diminishes the human race to be corrupt and sinful, comparing this nature with the pure, uncorrupted and simple nature of the animals and other elements of creation. By incorporating the questioning tone, readers may be more convinced of the prejudiced motives of the Creator, that He may not appear as just as he is said to be.The poem also explored the relationship of the Creator, sin and all the other creations through the rhyming scheme of the poem. Contrary to popular belief, Donne presented the Creator to have no correlations with sin and creations, implying that the Creator is simply a distant being. This idea was revealed in the rhyming couplet at the end of the poem But their Creator, whom sin, nor nature tyed, / For us, his Creatures, and his foes, hath dyed. The rhyming couplet portrayed the Creator to have no ties with sin or nature, thus why He died for humankind. The final couplet also answers several questions and result in more ideas regarding creation and humans relationship with the Creator these questions include the reasoning to human dominancy and the concept of original sin, and again, favouritism.As the final couplet suggests that the Creator is distant to all other elements and creations but humankind, it also suggests that God is impendent to humankind, having died to save them from their sins, thus why they appear as dominant. It also suggests that animals and other elements were created for the benefit and convenience of the human race. The concept of original sin is proposed throughout the poem at the moments Donne implied the corruption and sinning of humankind being more pure than I, / Simple and further from corruption weaker I am, woe is mee, and worse than you / You have not sinnd.The concept is also implied through the querying tone and repetitive use of why, as Donne questioned why the Creator died for h umankind, who have greatly sinned since the beginning, but subjugated animals, who are pure and not corrupt, and other resources to mans convenience. Favouritism is also implied in the final lines as it appears that the Creator had only died for one of his Creations and not all For us, his Creatures, and his foes, hath dyed. This final lines, especial(a)ly in the use of the collective word us, the human supremacy and separation of humans from animals become evident. As Donne used the word us to refer solely to humankind, it creates a sense of distance from the animals, as if the other elements were not a part of Gods creations and that humans were the Creators only creatures.The central idea of the poem, animal subjection to humans, was explored through the questioning tone but also the metaphors employed throughout the poem. In the opening line of the poem, Donne clearly presented the idea of human supremacy, stating that it is humans who are waited on by all other creatures, thro ugh his question. This idea of supremacy is further emphasised in the next question, Why doe the prodigal elements supply / Life and food to mee, being more pure than I, / Simply and further from corruption?. In this questions, it is implied that creatures seemed to have been created to prodigally supply humankind with life and food, despite humankind being closer to corruption than the animals. Through this next question, Donne creates the idea of animal constraint and the animals inferior nature.In the next lines, Donne implies of the stealth and strength of the animals compared to the humans, Why projectst thou, ignorant horse, subjection? / Why dost thou bull, and bore so seelily / Dissemble weaknesse, and by one mans stroke die, whose whole kinde you might swallow and feed upon? The particular use of ignorant horse presents two meanings the first is the literal meaning, a description of a horse as being ignorant, oblivious of mans power over them, while the second meaning may be metaphorical. The word horse may refer to human race and the ignorance may be stemmed from the fact that humans believe themselves to be superior over all other creations, where in truth, they are actually weaker.In the questions presented in the poem up to this point, despite their subjects being human supremacy and animal inferiority, Donne throughout implied the better power and nature of the animals he portrayed the strength of the animals but also presented their sinless and pure nature. By portraying animals in this light, Donne attempts for his readers to view animals as not a race inferior to humans but as a race mightier and stronger than humans.This implication may stem from Donnes belief that it is more correct for the animals to dominate humans as humans have sinnd and are corrupted, and therefore are not deserving of all the prodigal elements supplied by the other creations. By presenting the human race to be unjustly dominant, and as the animals and other elements e nslaved to humans, Donne attempted to evoke a piteous feeling towards the animals from readers. Through the questioning tone and metaphors employed throughout the poem, Donne revealed that man is not as superior as first deemed and that animals are actually more stronger than what is perceived, therefore man should not be subjecting the animals and other creations for their benefit and use.Donne employed a combination of language devices such as conceit, tone, rhyme scheme and metaphors throughout the poem to explore the concept of creation and human supremacy over animals as well as the original sin and the Creators relationship with sin, nature and humankind. Through the inquiring tone of the poem, Donne attempted to understand the motives of the Creator, but also convince the readers of the unjust nature of the Creator.

How It Affects Economic Growth Essay

In my opinion, supporting and promoting IT investment is one of the best ways to promote economic growth and stability with minimal side effects such(prenominal) as inflation, and easily overcome hurdles like un adapted income distribution. While I befoolt think you quite a little in truth influence volumes personal ownership of computers, I do believe that offering tax incentives for IT investment and development allow for make up overall GDP, lower unemployment, and check into an economically stable future.First and foremost, investment towards information technology increases productivity, and makes workers more(prenominal) efficient in what they do. With more resources such as faster word processing, 3D Model Rendering, and instantaneous transfer of data over the internet, laborers in every facet of the economy benefit from technology and enjoy greater productivity as a result. This increase in productivity means more products and services atomic number 18 produced with slight time invested, and this means that Gross Domestic Product bottomland go up. Furthermore, GDP is often defined as a function of both Capital and Labor. It is widely acknowledged that GDP growth can be measured by K/L, or Capital divided by Labor. Clearly, then, if each worker is using a higher(prenominal) value of capital (here in the form of fancier computers etc), then GDP is sure to go up.The occupy then becomes, what nearly inflation? Surely, if GDP goes up, inflation will follow, no? non quite. The accompanying graph gives us a rough idea of why. This increased efficiency will invoke the Philips curve inward, meaning that for every unemployment rate, in that respect is less inflation. More IT investment will mean that we will require more service technicians, troubleshooters, software programmers, etc, and we will see unemployment go down. Also, with more children learning ab away IT, they will withal be more likely to get jobs when they grow up.When unemployment goes down, though, we typically see that there are less available desperate workers, and frankincense workers will have more power to bargain collectively. They will get wage increases, which will be passed on to consumers in the form of higher prices on final goods and services. This is offset by increased efficiency, as it takes less worker hours to make those products and services. As the Philips curve below shows us, the decrease in unemployment WOULD cause higher inflation, but because of increased efficiency, this change in inflation is offset.It is important to note the short run and immense run effects of tax incentives on both the macro and micro levels. Here is a graph to get us startedWe know that in the short run Demand shifts out as IT becomes more and more necessary. Supply shifts out because manufacturing costs go down, and thus existing firms will produce more at every price. These reductions to cost shift MC and ATC down we dont know how much each of these shifts i s, though. We dont know what P2 is, but we know that costs go down, so there is abnormal short term profit, and we know that each firm is going to produce more. In the long run, more firms will enter (shifting supply out further) until each player in the market is operating at their lowest cost on the ATC curve, which is the point where long run profits are equal to 0.We know that long run market quantity is greater because there are more firms in the industry, and we know that each firm produces in the long run what it did before all the shifts. Each firm is producing more in the short run than in the long run. Assuming that the government offers tax incentives to twain SUPPLIERS AND BUYERS of IT, we can expect to see the same demand shifts and supply shifts as we did in the 90s, when demand shifted out and the cost to produce came down. The tax rebates to suppliers means a reduction of cost (same as in the last example) and the tax rebates to buyers will make the price they have to pay lower, which will increase demand.One of the few drawbacks to the subsequent increased IT spending, of course, is the negative effect on the environment, as computers become obsolete quickly and are usually just thrown out. In my opinion, the environmental effect is definitely a huge drawback to increased IT investment. I believe that the government should give further incentives to companies who donate old or B-stock products to schools (preferably those in full-grown areas) or charities when they buy new ones. Donating these slightly flawed or last-year-model computers to schools would be an investment in human capital, which would increase GDP in future generations, as children become more tech savvy and productive with computers. Since the government is reducing the cost of production with tax incentives, I think they could get away by contrasting these incentives with slightly stricter environmental regulations as far as waste goes. They should set requirements on the p ackaging (which is created solely to be thrown out) that comes with IT goods, and should give tied(p) more incentives to companies that collect and recycle re-usable components such as circuit boards, plastic cases, and semiconductors all components that are not biodegradable and are a large separate of the junk filling our nations landfills.Another set of short and long term effects you must consider is the effect of tax incentives on those already involved in the market IT workers. Again, we have a graph to help us visualize these effects. For this discussion, because of inflation, we must assume that we are talking in terms of real dollars, and that these wage prices are adjusted for inflation. In the 1980s (short run), as IT became more important to industry, we see the demand curve for IT work shift outward, causing an increase in price and quantity as more qualified people started doing IT. In the long run, more competitors enter and the number of CS majors doubles supply s hifts outward, but were not sure by how much. We know that real wages go back down, but we dont know if they are above, at, or below the original prices. We just know that they are decreasing, and that the overall quantity is much higher.The last major concern would be the Digital Divide the concept that low income families do not use computers and thus are isolated from their potential benefits. This digital divide fundamentally means that poorer families have less access to the computer and tech skills to compete in the modern job industry, such as word processing and online research. They also have less access to online educational resources, and thus have less human capital. This means they are less likely to rise out of poverty, and are at a disadvantage. Those fortunate enough to be able to afford computers & internet access will get more educated and richer, and those who are not fortunate enough get poorer. I personally am against racial discrimination in all forms, and I t hink targeting out minorities and saying here, you pick out a computer is wrong.I do, believe, however, that there should be some sort of program to give less fortunate children of all ethnicities the IT skills and access to computers that they will emergency to function in the modern labor market. This is where my idea of offering tax incentives to companies that donate last year model computers to charities or schools in bad neighborhoods could really benefit these people and help them accumulate human capital. I think that offering tax incentives to people who put computers in their home will be too difficult to manage, and I also think that in many cases, people without the means to get a good job (no technical background) will not be able to afford a computer either way thus, its a vicious cycle.Additionally, I think people who cant afford $40/mo for DSL are in this predicament because they dont have technical skills, and thus, probably dont value technology as much as they should. They probably withal wont be interested in broadband. I think the chairmans broadband initiative should focus more on getting faster internet and more technical training into schools, so that the next generation, who still has the desire and patience to learn about computers, can do so at an early age.Overall, you can see that there is a long be given of benefits, and a short list of easily overcome problems with increased investment. In fact, even the Fed benefits. Normally, increased investment would make the Fed have to increase interest rates to prevent inflation and cool off the economy. IT is unique, however, in that it also provides greater efficiency, thus shifting the curve as discussed earlier. I would indicate that it makes the Feds job easier its promotes economic growth and employment, without jeopardizing economic stability. All in all, I say that giving tax incentives to producers and suppliers of IT goods and services is a great plan

Childhood Essay

Be able to develop demonstrable races with children and young people Explain wherefore absolute alliances with children and young people ar important and how these are built and maintained. Positive relationships with children and young people are important for the child so that they privy uplift and develop to their full ability. If a child feels well-provided with you they would be to a greater extent inclined to leave their parents in the morning easier. This makes the parent feel happier passing their child with someone their child enjoys being and makes them feel less guilty about going to work.This also then means they can scribble to dramatic event and interact with other children. Through playing and exploring and socialising the child or young person ordain then start to participate in more and more activities. A good relationship with the child means you make them feel safe and secure and if the child has positive emotions it is more plausibly they allow st ay healthier and not get run d witness or ill. A positive relationship is also important because it is then less likely that the child leave alone act out and behave negatively.They are less likely to act out and behave negatively if the child has a positive bond with you because you will know them well enough to cater for their wants, wishes and individual needs, in that respectfore they will not feel frustrated or alone and will not need to act out to relieve stress or anger or to gain attention. A positive relationship is important as it helps a child develop confidence at a quicker rate and develop their language and communication skills quicker too.If a child feels comfortable with you they will start to talk to you more, providing you with the opportunity to assess where the child is at developmentally with their speech, language, knowledge and other aspects, and also find out about their private interests. You can then set activities to help the child to further develop ba sed on what they can already do and ensure the activity will fun for them by incorporating their interests into the activity. This means they can start to develop quicker and with the help of someone they have a positive relationship with.Having a positive relationship with a child will mean you know them well, their personality, their emotions, the teeny-weeny things. Therefor you can easily pick up on a remainder in body language to know if there is something wrong, and also you begin to know what facial expression means what and so can address all issues quicker. Also with a positive relationship the child will feel like they can write out to you and this is important so that they do not suffer anything inside and instead share and resolve the issue so they feel calm again and happiness is essential in childhood.A positive relationship is built through trust. Its the little things you do that helps you build up a positive relationship with the child. For example big them p raise for doing something good Giving them a cuddle when they need it Helping and supporting them through the daily routine Keeping them safe and feeling secure having a positive relationship with their parents. All of these are ways to build and maintain a relationship with the child or young person and their career.Children and young people like consent and stability, they like what they know and as long as you can be or are there for them consistently, and are positive towards them they will begin to assortment a bond with you. Evaluate own soundness in building relationships with children or young people When settling a new child into my path there are a few things I do to make them feel comfortable and hopefully build a positive relationship with them. Firstly, when a child or young person enters the room I always make sure I greet them, making eye contact, jointing how-do-you-do and smiling.I make sure I get down to their level and offer to give them a hug. I try to m ake the environment they liberty chit into a positive one so they do not feel threatened or intimidated but more welcomed and wanted. I think this is sound as it is becomes a routine they can get used to seeing me when they walk through the door and will then instinctively start to say hello back and accept your offer of a hug. I also ensure I am always happy and have a blurt out with their parent or guardian. I think if the parent and you have a positive relationship the child will pick up on this and start react that way too.I think its an effective method to use as they do not see you as the person that takes them away from their parent or guardian but instead sees you as a friend of theirs and their parent/guardian. I also find some other very effective way to build a positive relationship with a child or young person is to constantly encourage them. Giving them a mixing of toys and saying oh whats this? Would you like to play in the sand? ect. This promotes to them you are fun and want to play with them.Children usually like someone to play with thus far this is not always effective if the childs individual preference is to be left alone. In which case it is better to build the relationship by giving them their space, but making sure you are there for them when they need you for example, they are upset and you give them cuddles and/or words of reassurance. We recently had a little girl start and every day she will sit at the breakfast table. For a couple of weeks now I have been smiling at her and asking if she wants to come play.In the past she hasnt, but by not being too pushy and letting her settle in at her own pace, she has started to smile back and will sometimes gain the confidence to come and join me in playing in the sand for example. Therefore, patience, understanding but hang in too is an effective way to build a relationship with the child, letting them have their own time to get used to you, trust you and like you. A method I use to build a relationship with a child is to just always be in the room paying and having fun.If a new child sees you having fun playing and the children you are with doing so too they will normally begin to do so to. I think this is effective because the fun factor is something I have found no child can resist. Also the fact that you are always there they can get used to you quicker the more you are available to them. If you ask the children or young people questions I find they begin to come out of themselves more, however there is the potential of a language barrier and so the effectiveness of asking question is non-existent.In this case it is effective to learn some of the childs key words in their language and communication is an effective way of building a bond with a child. If you are seen to be trying the child will recognise this and begin to try to. I have in the past learnt key words in another language and began to say it in their language and then English, this has been eff ective as they have wanted to learn and hey used to come ad sit with me a lot just practicing these few English words. However, I only found this effective once the child had settled into the setting and was used to being there.

Self Exploration

Many of us go through life skimming the surface of our identities. That is, we dont truly dig deeply into our thoughts, feelings, desires and dreams. Part of the problem is that were always on the go. When to-do lists keep swelling, self-exploration load downs a backseat. How rear it not, when we b arly find time for self- fearfulness? Specifically, self-exploration involves victorious a look at your own thoughts, feelings, behaviors and motivations and asking why. Its looking for the roots of who we are answers to all the questions we gather in active ourselves, according to Ryan Howes, Ph.D, psychologist, writer and professor in Pasadena, California. Having a deeper understanding of ourselves has umteen bene scoffs. It helps people understand and accept who they are and why they do what they do, which improves self-esteem, communication and relationships, he said. - Here, Howes discusses how he helps clients explore their own identities, the potential challenges that b reak away hamper self-exploration and the strategies readers can try at home. The process of exploring yourself is a meticulous one and takes aspiration and focus to accomplish.It means becoming aware of whats beta to you and understanding yourself, i. e. your values, interests, aptitudes, abilities, strengths and weaknesses. It is also a way to gain knowledge of what is a practised fit or match for your personality type. Before you can explore the world of work or a career, you must scratch line understand yourself. Start by asking yourself questions What do I expect to do? What are my goals, dreams and ambitions? Self-exploration is looking inside yourself and concentrating and focusing on you, your call for, and your futurenot moms, dads, or your friends.This is not to say that what others take aim to say isnt important. On the contrary, hear them out, but ultimately this important decision is yours. After all, you know you founder than anyone else, level mom. This pr ocess of self-exploration may seem a little lame, but this is the foundation that makes good decisions great Knowing your strengths and weaknesses can make all the difference If you take the time to know yourself, or at least evaluate yourself, you allow have a truer sense of whats good for you, or should I say, give away for you.Many people never take into consideration whether the career/job theyve chosen is something that they are going to enjoy doing, whether its going to support their needs professionally and/or personally. Many are just glad to have a job that pays decent wages. Yes, finances are important, but ultimately its more than important to be happy. If you are not satisfied in your job it will correcttually affect your work, your level of commitment to the job, those you work for and even your personal life.If you enjoy what you are doing, believe in it and you know why you chose to do it, you will tend to be more committed to it, better at it, and youll work har der to do it well. This commitment, this self-colored work ethic is what aims us towards achieving greatness. If we are happy, we look towards the future with determination, ambition, and goals. If we are just getting by in our job, could care less about whether we get the job done or even whether we come to work at all, we tend to wallow in our misery.We do more looking back at what could have been or should have been, and can only see the future as more of the same dissatisfaction. Success requires taking an active role in the growth and development of our personal and professional life. wiz way to get started figuring out who you are and what you want in life is to begin by evaluating your donnish exposure. Look at the courses youve taken both the ones you liked and shund. Of the classes you liked, what did you enjoy most about the subject? What made you dislike some of the courses? Why didnt that class appeal to you?Does the class provide you with something that you can deve lop into a career? Next, consider whats really important to you things you value, interests you may have, skills and abilities you possess. Take some time and think about what you might need in order to be happy and ultimately successful in your job/career. For example, a few things to consider might be salary, geographic location, job autonomy, work hours, and professional growth opportunities, to name a few. Which ones of these, and/or others, are most significant things that would make an obvious difference in whether we would enjoy our job/career?If you dont take the time to consider who you are and what you want, you wont know what you are looking for. You need to be aware that no job/career is going to be perfect and meet all of your expectations. But if you at least think about which things are more vital to your happiness and aim for those, you can come pretty obturate to what you want. Think about the skills and abilities you may have that you would like to utilize in your chosen profession (i. e. leadership, helping others, mathematical office, creativity, communication, and so forth Which careers give you more of an chance to express yourself and be yourself? Many people make the mistake of assuming that they can and will do just about anything for the right come of money. vigorous let me assure you that this is only partially true. In the beginning, the money may seem like enough to sustain your job satisfaction and happiness, but short everyone realizes that money alone is only a temporary fix. If you dont really like what you are doing, or like where you work, you wont be happy and the money wont ever be enough.Another way to assess your interests might be to consider careers that you may have already been exposed to through friends, family members or previous part-time and summer jobs, and even volunteer opportunities or internships. Talk to any persons you can find who may be doing something you think that you want to do, or have thought about doing. Really pick their brains about why they chose that profession, what do they like or dislike about their jobs, whats a typical day like on the job for them? This is called informational interviewing.Also, draw from your own experiences about what it may be like to work full-time. What grade of supervisor would you prefer do you prefer flexible or set work hours do you like being in a leadership role, etc.? The best way to answer some of these questions is through an internship or co-op. If you have not considered an internship or co-op before, please do. Cooperative education and internships add meaning to the academic experience. Both offer the student the opportunity to gain practical experience. At the same time students can identify career interests and goals and relate them to academic endeavors.Most people believe that you dont need to be concerned about figuring out who you are and what you want to do until youre just about ready to graduate. Yes, this is one wa y to do it, but why wait until the last minute. You may realize that what you thought you wanted to do really doesnt appeal to you at all. Self-exploration should be done early and often, as early as your junior year in high school, and at least once a year thereafter. The sooner you start to think about your future, the better prepared youll be for it. If you didnt go this route, its sedate not too late to catch up.Find a career counselor on your campus and get started. There is often a certain amount of fear that goes along with making decisions about ones future. D. J. Parson, an Appalachian State Univer baity sophomore, stated, When I first arrived, I didnt have any idea how to get started choosing a major, not to mention what I was going to do with that major when I finished school. After I met with a career counselor and discovered a few things about myself, for example, what motivates me, things started to click and I was commensurate to move forward. D. J. is not alone in his dilemma. As a career counselor, I encounter many students who are confused about how to go about making effective career decisions. Many are paralyzed by the mere thought they have to make decisions themselves for the first time. Their parents or someone else has always performed this role and now its their turn. Students are generally all over the map when it comes to decision-making. Some students want to do it all, while others arent sure they want to do anything. They havent found their passion.I once had a student tell me, If I cant figure out exactly what to do, Ill just stay in school longer there is always graduate school. One thing to realize is that figuring out who you are and what you want takes time and a lot of effort on your part. Through examining what youve enjoyed doing, what things come easily or naturally to you, what gives you motivation, what peaks your interests etc. , you will begin to put the puzzle pieces unitedly. Bit by bit you will see a pattern developing. Next, realize that you can do just about anything you want and you can do more than one thing you just cant do it all at once.If you like lots of things and cant seem to eliminate any of them, then your task is to select which thing you would like to do first and move on to the next at a later time until you have accomplished all that you want. The most important thing to remember is that nothing is carbon percent guaranteed. Life is about change and career planning and self-exploration are lifelong processes. You dont just make a decision right away and expect that youll be completely satisfied with that choice for the rest of your life. You will grow, experience things and meet different people.As society grows and technology develops, so will your interests change, grow and redevelop. Expect it thats life However, this doesnt mean that the choices you make today are worthless. They too will play an important role in your future. You will be able to draw on these exp eriences to help you assess yourself later when you want to consider new options, goals, and dreams. Somemultiplication, the task of putting all the pieces together can be a bit enkindle and you may need to seek assistance from more experienced and knowledgeable resources.Three sources I barrack are your career counselor, your academic advisor and the Internet. Your career counselor is the most experienced of the three sources. A career counselor will be able to offer you not only his/her expertise through one-on-one counseling and advising, but also many more tools to uncover your true self. Counselors can provide career-specific library resources such as books and videos about certain college majors, careers within those majors, and companies that seek to hire graduates of those majors.In addition, career counselors provide career interest testing such as the Strong Interest Inventory, the Campbell Interest and Skills Survey, the Myers Briggs Type Indicator, the Self Directed S earch, and the Kuder Occupational Orientation. There are also computerized career guidance programs such as SIGIPLUS, DISCOVER, and Career Key. All of these indicators help gauge your personality and interests, and compare them with others who are already in the field. A career counselor will then sit down with you and interpret the test results.Looking at the similarities of interests in different fields and types of careers, your career counselor will be able to show you many different options beyond the obvious ones you may have never considered, or even thought existed. Your academic advisor is another important source to touch about college majors and courses, as well as jobs related to the field. An academic advisor can help guide you through your four years of undergraduate study and help you stay focused on the courses needed to fulfill the requirements of your selected major.Lastly, another wonderful resource is the Internet. It can be a bit overwhelming with the amount of information readily available at your fingertips. You can query an occupation on the Internet and end up with hundreds of pages of information to help you better understand that occupation and many others. You can research job openings, internships, co-ops, and even scholarships, grants and loans for college financial assistance, etc. Here are some helpful tips to remember * recover to begin your exploration by taking a good look at you. Accept the challenge to understand yourself and to like who youve become, or the person you propose to be. * - Ask yourself questions and take the time to find the real answers. Self discovery was a process I thought I had already been through. But when set about with the question, Who am I? it proved to be a lot harder to put into haggle than one would think. I believe that I have a good sense of who I am, but translating it into words was a struggle for me.I consider myself to be a very concrete thinker. So, the translation of who I am into w ords tended to come out as cold and rigid. Words like brash, concrete, smart, and loyal seemed like a big thud on paper. At first I thought, am I really that boring and cold? Which then brings to question, is this really who I am? The following is my best attempt to put myself into words. Im going to attempt to lighten up those rigid words I came up with to describe me and try to explain why I chose these words. hopefully these explanations will bring life to them.The first word is brash and is defined as offensively bold. You can either like me or not. I am strong-willed individual who does not take disrespect from anyone. I can defend myself in most situations. I can most often times convince others that I am right. I know how to think critically and make sound decisions when others fail to. I believe the second and third words go together in explanation for me. The second word is concrete and when used as an adjective, is defined as, capable of being perceived by the senses not abstract or imaginary. The third word is smart and, also, when used as an adjective, is defined as, characterized by quickness and ease in learning. I have the ability to sort through the fluff and get to the facts so I can make a good decision or form a strong opinion. I can make others question their own opinions or beliefs by flooding them with facts and evidence. In this way I am very persuasive and convincing. The utmost word is loyal. It is used to describe people of unwavering in devotion to friend or vow or cause. When it comes to those I love, I

Food Addictives Essay

This regimen additives essay is basically an advantages and disadvantages essay. You need to be c atomic number 18ful with the word overbalance as this often confuses students. The word outweigh can be displace in different ways in the sentence so rather than work it out, it is better to think of it simply as argon in that respect more advantages or disadvantages Decide what you think there be more of and then state this in the thesis statement without mentioning the word outweigh. For example, air at the thesis statement from the food additives essay model answer In my opinion, the potential dangers from this are greater than the benefits we receive. Outweigh questions do suggest, though, that there are definitely both advantages AND disadvantages, so you should discuss both. However, make sure your essay supports your opinion. For example, if you have said there are more disadvantages, it would not make intellect to then write mostly about advantages. As you can see from the model answer, advantages are discussed, but the focus is on the disadvantages as this is what it is stated are greater in the thesis statement.Model attempt 15 Food Additives Essay You should spend about 40 minutes on this task. Present a written argument to an educated reader with no specialist knowledge of the following topic. Do the dangers derived from the use of chemicals in food production and preservation outweigh the advantages? Give argues for your answer and include any relevant examples from your own experience or knowledge. You should write at least 250 words.www.ieltsbuddy.com Free online IELTS Advicewww.ieltsbuddy.com Free online IELTS AdviceFood Additives Essay Model Answer Most foods that are purchased these days in small stores and supermarkets have chemicals in them as these are used to improve production and encounter the food lasts for longer. However, there are concerns that these have harmful effects. In my opinion, the potential dangers from this are grea ter than the benefits we receive. There are several reasons why chemicals are placed in food. Firstly, it is to improve the product to the eye, and this is achieved via the use of colourings which encourage people to purchase food that may otherwise not look tempting to eat. Another reason is to preserve the food.Much of the food we eat would not actually last that long if it were not for chemicals they contain, so again this is an advantage to the companies that sell food as their products have a longer shelf life. From this evidence, it is clear to me that the main benefits are, therefore, to the companies and not to the customer. Although companies claim these food additives are safe and they have investigate to support this, the research is quite possibly biased as it comes from their own companies or people with connections to these companies. It is common to read reports these days in the press about possible associate to various health issues such as cancer. Food additives have also been linked to problems such as hyperactivity in children. To conclude, despite the fact that there are benefits to placing chemicals in food, I believe that these principally help the companies but could be a danger to the public. It is unlikely that this practice can be stopped, so food must be clearly labeled and it is my hope that organic products will become more readily available at reasonable prices to all.

Radiocarbon Dating in Archeology

The scientific discipline of archeology has undeniably enriched mankinds history and has helped to slake the quest to understand our gone purifications in a better manner. Understanding the eon and period of being of the excavated dodos and other constituent(a) objects pass on assist the archeologist to unravel human history and development in a scrupulous regularity ( Taylor 24 ) . Archeologists utilize one of the radical methods called the wireless C geological dating to find the approximative maturate of the organic stuffs including works and animate being parts up to 50000 old ages ( Long ) .Radiocarbon dating technique is chiefly based on the radioactive fall of one C-14 isotope. Developed by a squad of research workers under the leading of Dr. Willard Libby, this technique had innovationized the manner the archeological promotions are made in larning or so the past civilisation and civilizations, alterations occurred in the Earth and in its clime. Radiocarbon dati ng enable archeologists to supply cogent evidence of genuineness to the excavated artifacts period of use and therefore by join forcesing with the attempts with historiographers and anthropologists, the unwritten history potbelly be exactly explained.Signifi good dealceDesmond Clark ( 1979 ) sentiments that if wireless C dating technique were non discovered, we would still be perch throughing in a sea of imprecisenesss sometime bred of divine guessing but more frequently of originative guess ( Clark, 19797 ) . Harmonizing to Higham ( 1999 ) C14 method can be described as the wireless C revolution which has significantly impacted our understanding about development and excessively cultural outgrowth of human species. Taylor ( 1987 ) suggests C-14 technique as one of the most important finds of 20thcentury that touches the kingdom of many subjects including archeology. Prior to the development of carbon 14 dating it was hard to find the age of the artefacts unless it was accompan ied with some chronologically specific things like a coin. Otherwise archeologists had to fall back T to the method of comparative dating where by compare with stratigraphically compressed objects objects which are buried at the same deepness will be about of the same date. tip sing the clip period and historical manners were as shopping centered or instead guesstimated. But the feeler of carbon-14 dating tools has opened up the new range of absolute dating where scientists could foretell the age of excavated artefacts and objects with coarse preciseness up to 50,000 old ages old. For illustration, if a tree was found to be used in an excavated homo of architecture, by finding the age of the tree or the period when the tree was cut down for building, the epoch to which the excavated architecture precisely belongs can be estimated ( Michels, J W ) .The Method of Carbon-14 TechniqueArcheologists rely on the assorted radiometric dating techniques- based on the radioactive belo ngingss of unstable chemical atoms to find the age of the stuffs. look for workers from the field of Physicss have discovered that radioactive molecules are unstable and they undergo decay to achieve a stable construction at a particular crop which is straight determined by the nuclear figure and mass of the decaying atom ( Polach, H.A and. Currie, L.A ) . Based on this unremitting of the radioisotope of C, 14-C or C -14 the age of the organic stuff is assessed. In the biosphere carbon-14 is created by the hit of a neutron, exited by the cosmic beam collides with a N atom. The isotope of C therefore produced is radioactive and it will undergo decay at a changeless rate ( Berger and H.E Suess ) . The C isotope is besides absorbed during photosynthesis by workss and ranges animal organic structure when they consume works parts. It besides reaches the beings through respiration along with normal carbon-12. It is assumed that in a life object carbon-14 which undergoes decay is replace d at a steady rate. The C dating technique takes the premise that all lifes have sanely same per centum of 14C isotope in their organic structure and besides that the ratio of carbon-12 to carbon -14 at present in the biosphere and deep down the life workss and animate beings remain changeless. After the decease of the being the C consumption is stopped. Then the sum of carbon-12 in the organic structure will non cut down but the sum of carbon-14 undergoes decrease imputable its radiation. Carbon-14 isotope will undergo decay at an exponential rate to organize the stable nitrogen-14.Thus by comparing the comparative measure of C -12 and C -14 in an organic affair excavated scientists can foretell the age of the object ( R.E Taylor and M.J Aitken ) . The undermentioned equation is used to find the carbon-14 decay.Where N is the current sum, N_o is the original sum, lambda is the proportionality invariable for the growing rate ( which is negative for decay ) , and T is the sum of c lip that has passed.Figure 1 Carbon -14 lifecycle.Beginning ( Brain, 2014 )The half life of carbon-14 is 5730 old ages. This implies that it takes 5730 old ages for half of the 14C atoms in the organic affair to study decayed. When an being is dead the consumption of the carbon-14 Michigans and in a 5730 twelvemonth clip period, half of the sum of carbon-14 nowadays in the organic affair would hold undergone beta decay to organize stable Nitrogen-14. The combustion of a little piece of the excavated organic affair and mensurating the negatrons emitted during the procedure by the disintegrating carbon-14 by radiation counters enable to valuate the sum of C -14 nowadays in the stuff. This information will assist the scientists to relationship of Nitrogen-14 and Carbon-14 atom and can be used to foretell the age of the artefact straight.RestrictionsThis method assumes that the ratio of C-14 to C-12 in the ambiance and in the life being will be a changeless. But surveies have showed a little sport in this ratio over the millenary and hence there is a possibility and attendant diversity in computation excessively ( Currie ) . Another restriction is the trouble in gauging the age of things which are of age(p) than 50000 old ages as the sum of C-14 in such samples become perfectly undetectable due to slay decay.DecisionDespite all the restrictions radio C dating will stay as a important tool for archeologist around the Earth to compare and understand the development of human civilization and civilisation. Promotions in this field like gas pedal techniques of carbon-14 dating ( C. Tuniz, J.R Bird, D.Fink, and G.F Herzog 60 ) conducted with the aid of mass spectrometer have increased the scope of the technique up to 100000 old ages ( Nave ) . Therefore doubtless carbon 14 dating remains one of the important tools for the archeologist to explicate the development and cultural outgrowth in a more accurate mode.Plants citedBrain, Marshall. How Carbon-14 Dating Work s. 03 October 2000. HowStuffWorks.com.& A lt hypertext point communications protocol //science.howstuffworks.com/carbon-14.htm & A gt 18 ring 2009.Berger and H.E Suess ( eds. ) . University of California Press, Los Angeles.. 1979 Pp. 7-31. PrintClark, J.D. Radiocarbon Dating and African Prehistory. In,Radiocarbon Dating. Proceedingsof the Ninth International Conference, Los Angeles and La Jolla, 1976.Currie, LLoyd A. The Remarkable metrological History Of Radiocarbon Dating II . Journal of Research of the National Institute of Standards and Technology 109.2 ( 2004 ) 185-217Higham, Thomas. The Method. 1999. hypertext careen protocol //www.c14dating.com/int.html.04 Nov 2014.Long, Kelly. Why Is Radiocarbon Dating Important to Archaeology. California State Parks. & A lt hypertext transfer protocol //www.parks.ca.gov/ ? page_id=24000 & A gt 1 March 2009.Michels, J W. Dating methods in archeology. Seminar Press, 1973.Nave, R. Accelerator techniques for C dating. & a mp lt hypertext transfer protocol //hyperphysics.phyas tr.gsu.edu/hbase/nuclear/cardat.html & A gt 15 April 2009.Polach, H.A and. Currie, L.A. Exploratory analysis of the international carbon 14 cross- normalization informations consensus values and interlaboratory mistake. Preliminary note.Radiocarbon,. 1980 -35-933.Print.Taylor, R.E. 1987. Radiocarbon Dating. An archeological position. Academic Press, Orlando, USA.Taylor R.E and M.J Aitken. ( explosive detection systems ) 1997.Chronometric dating in Archaeology. Progresss inArchaeological and Museum Science, slew 2.Oxford University, EnglandTuniz, J.R Bird, D.Fink, and G.F Herzog..Accelerator Mass Spectrometry Ultrasensitiveanalysis for planetary scientific discipline.CRC Press. 1998..

Nescafe and Social Media

and the mixer Media by Teverya Senkovska 11114117 Stella Valcheva 11114120 Teodora Gocheva 11114125 1 contents Introduction .. 3 Theory Marketing Concepts 4 Social Media .. 5 Social Media Marketing .. 6 Nescafe The Brand . 7 Nescafe Marketing Analysis (theory implementation) 9 Advertising 12 Corporate Social office 13Nescafe and the Social Media Social Media tips and rules . 13 Nescafes Facebook Profile 15 Nescafe on Twitter . 16 Nescafe Youtube pack .. 17 Nescafe Ad Campaigns Around the World .. 18 Conclusion . 19 References . 20 2 design Aim of our project The main fond function of our project is to define the favorable media imp portrayal on our overlap.We question the principal concepts and and tools of prospered market scheme, from market segmentation and product positiong to designing of distribution conduct and communications strategy. To thrive in a highly competitive market government agency, companies must sour marketing plans that align them with their c ustomers and set them from their competitors. Without integrated and innovative strategies, corporate leaders on the wholeow struggle to construct value and generate growth. The think for choosing NesCafe as a discussing place is because of the wide range of activities in which the family is involved.Their huge bids, reflected in only kinds of sociable media, atomic number 18 an attempt to farm a planetary denounce positioning for Nescafes portfolio of java brands that explored how the catalytic nature of deep brown tree tree make the world a more(prenominal) provoke and richer place. The opportunity of interacting among pople gives the customer a fresh insight more or less the competitive advant time and say-so of the unique pricys and services your governing convolutions. 3 THEORY Marketing concepts merchandising ENVIRONMENT E genuinely company operates under recrudesceicular conditions that function its ability to table service customers.The microenvi ronment consists of actors close to the company, such(prenominal)(prenominal) as suppliers, intermediaries combining efforts to create value competitors trying to serve customers better publics may realize violation on firms performance customers the intimately important. The macroenvironment includes big forces that affect the whole internal environment. Those be beyond the control of a single company and frankincense they shape the opportunities and threats for the work concern demographic, political, economic, cultural, societal, technological.STP ANALYSIS The strategic marketing planning deal flows from a commission and mental im historic periodry statement to the selection of design markets, and the formulation of specialized marketing mix and positioning objective for for to each 1(prenominal) one and only(a) product or service the organization testament offer. The marketing logic attach toed should sacrifice the organization as a value creation and de hold outry sequence, resulting in profitable customer relationship. In its first phase, choosing the value, the strategian proceeds to segment the market, select the eliminate market target, and develop the offers value positioning.The formula segmentation, targeting, positioning (STP) -is the join of strategic marketing. (Kotler, 1994, p. 93). SEGMENTATION Market segmentation consists of the partition of the market to distinct groups with disparate needs and wants with the purpose of selecting one or more market segments which the organization can target through the development of specific marketing mixes that adapt to particular market needs. TARGETING From the determined market segments a company chooses a target market group of customers that the business has decided to aim its marketing efforts at.It is the one for which the firm could create utmost customer value. POSITIONING Positioning of the product is determining the place it fritters in consumers minds. Efforts ar tack to class the product from competitors products, so that it could be begind as unique. 4 MARKETING MIX Thus the boilersuit marketing strategy is defined. The next step is to choose the most appropriate marketing mix the 4Ps that will bring the company the best response to its wants.Product the portfolio of penny-pinchings-and-services the company offers to the target market Price amount of property to be paid, adjusted to the current competitive and economic situation, in line with buyers perceptions of the products value. Place tout ensemble the activities that make the product available to target consumers, including intermediaries, distributors, divvy upers. Promotion all the activities that present the unique characteristics of the product and persuade the customer to buy it. overdress ANALYSIS The SWOT analysis is an highly useful tool for understanding and decision- qualification for all sorts of situations in business and organizations.SWOT is an acrony m for Strengths, Weaknesses, Opportunities, Threats. SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition. Use SWOT analysis for business planning, strategic planning, competitor evaluation, marketing, business and product development and research complaisant MEDIA Social media are forms of electronic communication (as electronic network land sites for affable networking and microblogging) through which drug users create online communities to share schooling, ideas, personal messages, and newfangled(prenominal) content.Andreas Kaplan and Michael Haenlein define loving media as a group of Internet-based applications that build on the ideological and technological foundations of Web 2. 0, and that allow the creation and exchange of user-generated content. Furthermore, social media depend on mobile and web-based technologies to create highly synergistic platforms through which individuals and commu nities share, co-create , discuss, and modify user-generated content. It introduces substantial and pervasive changes to communication between organizations, communities and individual.Classification By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme in their Business Horizons (2010) article, with six unlike types of social media 5 ? ? ? ? ? ? collaborative projects (for example, Wikipedia), blogs and microblogs (for example, Twitter), content communities (for example, YouTube and DailyMotion), social networking sites (for example, Facebook), virtual game worlds (e. g. , World of strugglecraft), and virtual social worlds (e. g. Second Life)Technologies include blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, medical specialty-sharing, crowdsourcing and voice over IP,to name a few. Social media in business in that location is an increasing trend towards using social media monitoring tools that allow marketers to search, track and analyse conversation on the web about their brand or about topics of interest. This can be useful in business management and shake up tracking, allowing the user to measure return on investment, competitor-auditing and general public engagement. there are valuable types of information that show the engagement needs of the social media sense of hearing.For instance, LinkedIn users are thought to financial aid mostly about identity, reputation and relationships, whereas YouTubes primary features are sharing, conversations, groups and reputation. Many companies build their own social containers that attempt to collect more concrete information for their brands. On the separate hand social media containers such as Google+ or Facebook and likewise Twitter could provide a business with unbiased, realistic, honest opinions and attitudes, as they are non spec ially stated for marketing purposes, but for friends or just self-expression.Company faces significant challenges in relations with viral negative sentiment directed at organizations or individuals on social media platforms, which may be a reaction to an announcement or fount. 15 SOCIAL MEDIA MARKETING Social media marketing refers to the process of strikeing website merchandise or tending through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks.A corporate message spreads from user to user and presumably resonates because it appears to come in from a trusted, third-party source, as opposed to the brand or company itself. Hence, this form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. Social media has become a platform that is advantageously accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often, improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Social networking websites allow individuals to interact with one another and build relationships. When products or companies join those sites, large number can interact with the product or company. That fundamental interaction come ups personal to users because of their previous experiences with social networking site interactions. Social networking sites and blogs allow individual followers to retweet or repost signalises make by the product universe promoted. By repeating the message, all of the users connections are able to see the message, thence reaching more population.Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company. Throug h social networking sites, products/companies can puddle conversations and interactions with individual followers. This personal interaction can instill a feeling of dedication into followers and latent customers. Also, by choosing whom to follow on these sites, products can reach a very narrow target audience.Social networking sites also include a grand amount of information about what products and services prospective clients might be interested in marketers detect buying designates, such as content share by multitude and questions posted online. Understanding of buying signals can help sales batch target relevant prospects and marketers get off micro-targeted campaigns. In the context of the social web, engagement bureau that customers and stakeholders are participants rather than viewers. Social media in business allows anyone and everyone to express and share an opinion or an idea some(prenominal)where a dogged the businesss high bureau to market. severally partici pating customer becomes part of the marketing department, as other customers read their comments or reviews. The engagement process is then fundamental to prospered social media marketing. NESCAFE HISTORY Nescafe is a brand of instant coffee made by nose. It comes in many different product forms. The name is a portmanteau of the words Nestle and cafe. It was in 1930 that the Brazilian government first approached Nestle to become a way of making a grapheme cupful of coffee simply by adding water, whilst retaining the coffees natural flavour. Sounds simple, accountability? Wrong.It took sevensome old age of research to perfect. Yes, seven years of blood, sweat and tears went into the first cup of NESCAFE (not literally though). And so, in the spring of 1938, NESCAFE was first launched in Switzerland. The rest of the orld soon followed. 7 Understandably, the Second World War hindered NESCAFEs progress. But all was not lost. In fact, the American forces played a key flesh in r e-launching NESCAFE in Europe when it was included in their food rations. By the 1950s, coffee had become cool. And all over you went you wanted to find your favorite blend. So, NESCAFE fans grew in abundance.NESCAFE continued working to perfect great tasting coffee and in 1965, introduced the first freeze-dried soluble whirl Gold compound. And just a few years later, we invented a new technology to capture more aromas and flavors from every single coffee bean. Then in 1994, we created the full aroma process, making the unique quality and character of NESCAFE even more distinctive. Since then, NESCAFE has remained firmly at the headway of sustainable coffee farming and product innovations worldwide. With the continual introduction of new blends, we aim to receive coffee lovers just like you.PORTFOLIO Nescafes products are divided into two main categories chocolate Products and Coffee Machines. Each product is separately introduced by its own characteristics and each is disting uished by its purpose and most appropriate usage. Nescafe Classic Rich and full flavored. Nescafe 3in1 Sweet and Creamy. Nescafe Gold Blend Smooth taste, rich aroma. Nescafe Green Blend Roasted and unroasted coffee beans. Nescafe Cappuccino Light and frothy. The full list of products is different for the each of the countries, in which they are offered, as suggested by Nescafes main global strategy think globally, act locally.The Coffee Machines dolce GUSTO are new addition to the companys portfolio. They have become popular and successful products ever since their introduction, generally repayable to professional advertisement. 8 MISSION STATEMENT Nescafe is part of the giant Nestle, so it adopts the mission of the whole corporation, namely Good Food, Good Life However Nescafe products play vital map due to its high performance in finance. The goal is to make Nescafe consumers prefer choice throughout by giving them best experiences with new tastes of Nescafe products.To bring NESCAFE to people around the globe, providing a 1 NOW 1 NESCAFE to satisfy every aspect of needs. General Objective The objective is to be the leader in Nutrition, s wellheadness and Wellness, and the industry reference for financial performance, trusted by all stakeholders. COMPANYS STRATEGY We are seeking to achieve leadership and earn that trust by satisfying the expectations of consumers, whose daily choices drive our performance, of shareholders, of the communities in which we operate and of society as a whole.We believe that it is only possible to create long- term sustainable value for our shareholders if our behaviour, strategies and operations are also creating value for the communities where we operate, for our business partners and, of course, for our consumers. We call this Creating Shared Value. NESCAFES MARKETING Analysis Marketing Environment Microenvironment Nescafe helps and supports the agriculture/producers of coffee beans, thus creates close relationship with its suppliers. Uses variant types of advertisement, onward motions, research tools, social media and websites to maintain relationship with its customers as well.One of the most successful are the games, which take place sporadically all around the world. In secernate to please the public Nescafe encorporates a lot of social obligation actions, environmental friendly practices and values highly the quality of its products. 9 There are also other brands that offer instant coffee, but at least in Europe Nescafe is far ahead its competitors. plot in America it lags behind Maxwell House the instant coffee of Kraft Foods. Macroenvironment The macroenvironment of Nescafe can not be generally determined as it is different in the different countries.However Nescafe successfully copes with this situation adopting the plastic strategy think globally, act locally. STP ANALYSIS SEGMENTATION AND TARGET GROUPS Nescafe uses mainly age segmentation and targets mainly young people wit h very dynamic lifestyle, who might need additional budgeing or who do not have time to prepare coffee. 1. Working Adults (Primary) 2. Students-University, Academy, High School (Secondary) 3. major(postnominal) Citizens (Third party) Geographical segmentation is also part of the Nescafe global strategy.They alter it according to geographical and cultural particularities of the region. hither are some other factors Nescafe uses to segment the market and target its customers more efficiently Young expectant cafe culture segment They target this segment with their new latte range, along with the advertising, sales promotion and the argument to win the lounge seen in the advertisements. Upscale, quality driven, higher income consumers Their Nescafe Gold range and exotic tastes such as Alta Rice are aimed towards such consumers, where the price and quality are higher than that of the general blends.Middle-class consumer (no age target) Nescafe targets such a large segment with thei r Blend 43, Mild Roast and Espresso products. The consumer gets an economical benefit, as well as a quality product. POSITIONING Most of the campaigns call on wake up or wake up 5minutes earlier, so it tries to occupy its customers first thoughts in the morning. Another part of the campaign aiming at teenagers and the youth stresses on the cool appearance with a cup of Nescafe (for example the unexpectedly good combination 3 in 1 ad in Bulgaria).The brand also wants its customers to think of Nescafe whenever they feel tired or with lower level of energy, e. g. at the end of the work twenty-four hour period or after(prenominal) sports activities. In all the presentations of the brand the cup of coffee is shared by colleagues, friend, couples, so that it could be accepted as symbol of shared happiness. A lot of efforts are put in order to be accepted as healthy products of high quality. 10 MARKETING MIX Product Nescafe is the worlds leading brand of coffee. Its portfolio holds var iety of Coffee Products, different for each target group.Promotion Promotion is playing very important role in boosting up the product image and creating demand. Nescafe is heavily promoted and that Elements Advertising, Personal Selling, Sales Promotion, Publicity. As one of the largest companies in the world, Nestle is able to launch extensive advertising campaigns around the world. Place The company fucuses on placing its product at different markets. Available to all retailer stores, cafes, restaurants, now even peddle machines. Price it offers quality products at a reasonable price.It uses a superior pricing strategy to signal its quality and strong brand attributes. SWOT Strengths ? Broad geographic coverage ? Global leader in instant coffee ? World number one in other hot drinks ? Strong brand portfolio ? High levels of research and development expenditure ? Solid financial base ? Capacity to pass on costs Weaknesses ? Reliance on mass market ? Limited presence in tea ? change magnitude bias towards low-margin products ? Bias towards caffeine-based products ? Negative ethical image Opportunities ? Strong growth forecast in Asia-Pacific ? The premium trend ?The health trend ? Ethical consumerism ? Cross-branding Threats ? Sluggish prospects in developed markets ? Coffee machine competition ? Rising costs ? Competition from beyond hot drinks 11 ADVERTISING Nescafe employs a think globally, act locally marketing strategy. According to Keegan and Green, Nescafe Coffee is marketed as a global brand, even though advertising messages and product formulation vary to suit cultural differences . Nescafes marketing campaign is global in the sense that the company uses the same symbols worldwide, such as the renowned coffee mug and Nescafe logo.However, Nescafe tailors its campaigns to suit diverse consumer attitudes and preferences. For example, marketing advertisements targeting different locations and regions often are different in terms of copy (message a nd language) and advertising draw in ( sagacious vs. emotional). For the emotional appeals, Nescafe is trying to tug at the heartstrings of coffee drinkers. The emotional appeals are similar in that Nescafe wants to be a part of their consumers daylight. For the most part these advertisements do make sense when compared to the cultural factors of each specific country.In different countries the Company uses diverse methods for advertisement and appeal to customers. For example comparison between Germany, the States and Argentina was made according to which in Argentina the ad has an emotional appeal rather than rational it seeks to associate drinking a Nescafe with having a pleasant day that coincides with your pleasurable coffee? drinking experience. As Germans place great emphasis on structure and routine, Nescafes placement of the product as being used during a specific moment during the day (the break) makes sense.Germans are typically busy people therefore positioning the pro duct as a respite from the hectic daily schedule is well done even the simplicity of the ad adds to the feeling of tranquility and getting away from the rigors of every? day life. Nescafe is promoting the visual of the individual packet in order to appeal to the typical highly individualistic American, as in this package is made just for you. Geared towards people that are on? the? go, the ad appeals to the American that is constantly moving and views time as indispensable and finite.Nescafe is trying to reverse the notion that you get what you accept for by offering the same level of quality for a lower price. Despite these strategies implemented in different countries, there are some aspects that are not especially relevant and we have recommended some changes. Nescafe is seeking to convince consumers, especially young ones, to see instant coffee as a vitamin C% natural product. To do this, Nestle shot the ad in Brazil the country that in 1930 challenged it to develop coffee th at could be made by just adding water. Nescafe instant coffee was invented in 1938.According to the company, the plan is to reconnect consumers with the go from the plant to jar and focus on the origins of its coffee. When brands and their creative agencies agree, in full or in part, about the breadth of the cultural decide and the social value of music, they need to make a long-term consignment to developing a music strategy. Nescafe is a great example for this, because most of their advertisements include music. In this way they connect on an emotional level ,which is central to consumer engagement and music offers a soldiery of paths to accomplish this. 2 CORPORATE SOCIAL RESPONSIBILITY The Nescafe Plan Creating Shared Value Responsibility Goes beyond the Cup Paul Bulcke, Neslte CEO states the ambition Nescafe gives its name to this global initiative, which creates value across the coffee cater chain, from farmers, to consumers, to us. Nescafe works hardly on its image a r eally responsible brand, caring of the future generations, accept in the benefits arising from sustainable development. It emphasizes on the Nescafe Plan, which is a global initiative that supports responsible farming, production and consumption. To win customers and shareholders loyalty the brand takes some actions ? ? ? ? NESCAFE works with partners to support farmers NESCAFE is working to disgrace its stir on the environment. NESCAFE promotes environmental responsibility, creates shared value for the people whose lives they influence NESCAFE makes it personal and acts as promoter of preserving the environment how you can help to reduce your enviromental impact? In addition Nescafe pays much attention on valuable concepts as health and quality, instead of relying on lower prices.Thus it completes the position of the products as environmentally friendly produced, with high nutrition characteristics and fit for healthy lifestyle. more thanover its customers believe that they c ontribute to huge, positive, social impact grounds for lasting, loyalty and close relationship. NESCAFE AND THE SOCIAL MEDIA SOCIAL MEDIA TIPS AND RULES Is social media important ? ? ? ? ? ? 1 billion people on facebook Social media has become the 1 activity on the web 53 % of people on twitter recommend products in their tweets 90 % of consumers trust peer recommendations Only 14 % trust ads 13 Facebook a few key things ? ? ? ? ? go around social media platform to drive a purchasing action Not a medium to push business spam Use it to meet,build audience and brand Slow build before you invite the plenty 90 % of those who like your foliate will never return to it. battle ,not likes , is the key General tips to gain more attention to your page on Facebook ? ? ? ? ? Figure out what your expertise is and how that relates to your product Always breed it like a conversation Have an incentive to join, return and participate Try new things, new topics , new wording , new times A minus cule bit of planning goes a long way Different ways to Build your following ? ? ? ? ? In person Contests Paid advertising opposite social media networks Mutual benefit community Through existing members (engagement) Drive engagement ask your audience simple questions to start a conversation and drive engagement yes/no true or bastard select your favourite opinion . another way is through photos (relation to your product, branding without a hard share , memes and quotes ) Things to limit that can negatively affect the image of your company ? ? ? ? ? Linking accounts Pushing out information identity card once a month/5 times a day Asking people to follow you just to increase your numbers Text heavy posts-keep it short,informative 4 NESCAFES FACEBOOK PROFILE Nescafe Bulgaria maintains very vigorous Facebook page, with the impressive numbers 6 417 020 likes & 73 634 blathering about this. Globally there are a number of facebook pages divided geographically (for certain country) and for the different products or for different events and campaigns that Nescafe supports. Generally in each man can find ? ? Basic information could be found on each of the profiles as well as more detailed for the specific one. Many of the profiles hold memorable phrases or mission statements. To wake you up and accomplish you with energy for the upcoming challenges of every ay We are combining pleasure and health benefits ? A fan can also find Nescafes history along with some interesting facts about the brand. The boom of instant coffee was during the World War II. Nescafe was very convenient form of coffee and inseparable part of soldiers nutrition. Strangely this is the time when it becomes popular in Europe and later on globally. ? ? Portfolio of Nescafe products Uploaded impressions mainly ads and funny animations, just to entertain the viewer The whole social media promotes it as THE FAVOURITE coffee/ slowly drink/hot drink.The campaigns involve the concept of shared happiness showing Nescafe in the company of people who love each other family, friends, couples. To engage fans attention Nescafe organizes a lot of games, which are promoted through facebook. The Coffee Cup 3in1 SMS game in Bulgaria was very successful in 2012 and from the social network people find out that the same will start again on the 22th of April 2013 too. Another recent one was stir moments, it has already finished and there is post with photo of the winner and his award an excursion to Austria.Nescafe uses Facebook to increase the Engagement as its posts are not simply informative, but in the form of questions or easy riddles. It seeks opinions and responses. moreover a like is not enough, it wants people to talk about the products, to increase popularity and Word-ofMouth effect. For this purpose it offers variable opportunities to create NesChristmas cards NesWishes cards to draw NesLucks. 15 Of course it publishes information for big events the one Nescafe is spons or of or significant for the brand itself. The last one is Nescafes 75th Birthday.It prompted Facebook fans to post wishes by special application. In addition it posted some photos of its promotion campaign in the center of Sofia, where they give to passers-by free cup of 3in1 coffee. The slogan was 75 years creating memorable moments. In Bulgaria Nescafe is strong supporter of an innovative type of music the beatbox. The company has organized annual beatbox championship with award The Best Beatboxer in Bulgaria. The winner has the chance to take compete in the World Championship. Of course a Facebook page holds all the information such as ideos, interviews with participants, articles etc. As 3in1 is the most popular, easy to use and beloved by youngsters product, it has many profiles. More games and little competitions such as fan of the month inspiring moments, the award was a journey to Austria (picture with the winner posted). There fans can find out about the relationship with the biggest music festival in Bulgaria Spirit of Burgas and how one can win free entrance tickets. As a whole Nescafes Facebook page promises successful further development. It is proof of consumers loyalty judging by all the posts and super-frequent fans activity.Nescafe includes all the recommendable points. It entertains the followers with many games as Connect the Dots or How many red Nescafe cups can you find in the picture? Urges likes by animating The Cup begging to become red or expressing hope that it will gain many birthday wishes. Very often it asks question like Which is you favorite or Which of those do you prefer? It is creating more personal relationship through opportunities to publish NesCards with wishes for friends or family and is constantly seeking for opinions and recommendations from its fans.NESCAFE ON TWITTER Although Twitter, especially in Bulgaria, is not so common used social media, it still has an impact on the customer. With around 7000 followers an d 700 tweets, Nescafe official fan page provides the insights we get from the advertising. By using social media, producers interacts with customers better and can easily understand their needs and wants. It gives the opportunity both sides to be up-to-date with all new trends, changing every second.Short inquires towards users and questions, concerning the product give the users freedom to share their opinions, which leads to improving the qualities of Nescafe and better consolidation to the marketing environment . By sending messages up to 140 letters Nescafe official page emphasizes mainly on the good start of the day with a cup of coffee. Most of their posts are made in the morning and bring cheerful and optimistic upbeats. Funny comments or witty pictures consisting of key words such as coffee of well-known Nescafe logo are hidden marketing tricks, providing the customer with incentives to choose the learn product. 6 NESCAFE YOUTUBE CHANNEL Currently, YouTube is visited by m ore than 15 million internet users per day and around nose candy million videos are being viewed each day. These guerrilla marketing live ads would also be save and edited into YouTube videos, explaining the message of life without compromise and the connection to the convenience and great quality of NESCAFE products. The videos from all the live ads would be uploaded to the NESCAFE YouTube channel called NESCAFE life without compromise.The YouTube channel would then be distributed and shared using social media, by NESCAFE and consumers. These videos will also be shared through NESCAFEs Facebook page in order to leverage on the high volume of traffic it already experiences. You should keep in mind that victimization YouTube as part of your businesss social media marketing strategy can assist you in getting the type of visitors that you want. YouTube users are generally better leads because they have generally already seen a video you have posted, and wont click on your links unle ss they like what they see.In Youtube brands need to produce videos that offer true value to their intended audiences. This softer sell defines YouTubes role in your marketing strategy. This soft sell comes in the form of the information or instruction you provide. Perhaps thats a video newscast where you talk about industry news or technical developments perhaps its a how-to video that shows people how to use your product to do something useful. In any case, viewers watch the video because it provides valuable information what they retain is a sense of your brand or company as a source of bureau on the topic at hand.Research has shown that video marketing has become one of the most vital methods of marketing on the net and that it is starting to replace many other forms of marketing. Instead of using just any marketing tool, many marketers are now opting for using video as their preferred marketing tool. YouTube videos are often placed on content-aggregating sites and blogs relate d to the brand those pages use scripts to get the links to the newest videos on the YouTube and have them embedded automatically getting included on some sites with high traffic can increase video views.YouTube referrals surprisingly many people are spending hours watching random videos on that site if you will set proper tags to your video, they will get more traffic, and again more traffic gist more people will get to know the product Recommendation Youtube As Youtubes influence is growing and the sites capabilities can enhance the product performance ,it has to take major part in the Nescafes Advertising campaign in the social medias. It would be beneficial to post more often videos with customers opinion and news regarding future events with interviews of the organisators etc.Another good strategy is to promote the Youtube channels more on their Facebook page so that more people will engage in commenting and if there is a poll ,for example , the company will receive more fee dback on their future projects. More fun and interactive games or videos can be uploaded in order to gather more attention and inspire engagement . Good ideas for Nescafe will be to make an video contest . Try offering a reward for the contest online and advertise it everywhere you can. People will follow you and will fill out their information if it means they might win a contest. 17NESCAFE AD CAMPAIGMS AROUND THE WORLD Nescafe has considerable amount of supporters through the social media (Facebook, Twitter,Youtube). It has the occasion and ability to create and expand its customers base and in this way promote the product to large number of people with little resources. There are different Facebook pages for the divers(a) countries and the way the product is presented in each has some variations depending on the cultural and economical differences between the various countries. There are many examples for campaigns launched or promoted via Social media and the result is astoni shing.The probability that certain marketing campaign to be successful is greater if social media is involved, it makes the process for gathering information and receiving feedback easier and more convenient. The marketing power of Nescafe is great and it has achieved much more results thanks to its games, campaigns or quizzes that it has launched on the internet. There are many examples for the impact of social media on the marketing campaigns is evident. For example when a certain campaign going to take place , on Facebook or twitter Nescafe posts interesting photos or questions in order to capture the interest of its potential customers.It also relies on word of mouth ,hoping that when more people know about certain event they can spread the word ,leading to wide amount of people participating in the event. Another strategy Nescafe uses is to promote its new products via interesting or innovative ways. The secret to an entertaining social media campaign is to make the campaign r elevant, have a character the target audience can relate with, and reduce brand fatigue by encouraging participation.One example is when Nescafe was searching for a cool way to reveal its fresh designed coffee tin, so it came up with a creative Facebook campaign that traded beans for likes. First, they took a picture of a glass container containing nothing but the new Nescafe tin. Then they took the same photo after filling the container with coffee beans. They removed coffee beans and continued shooting until the tin was finally revealed. This sequence played out on Facebook based on the number of likes they received.Every time a Facebook user liked the page, more beans were removed. On their Bulgarian Facebook page , often in the morning there is inspirational quote so that the more of the users log in their Facebook accounts they will Receive the news in their news Feed and they can share or comment so in that way more users will see it. 18 CONCLUSION Social media possesses un imagined influential power, and since the advent of the Internet its evolved from a simple way for people to keep in butt into a massive global network connecting organizations, communities and people.Social media is the easiest, fastest and most explosive way to transmit and receive information And best of all absolutely anyone can take advantage of it. Active membership of the most frequented social network is now over one billion people, one out of every seven people on earth is on Facebook With the global population still rapidly growing, its become abundantly clear that social media is no passing fad either. Its influence is remarkable. Small businesses and large corporations resembling have tapped into this influence to reach new customers and generate real, honest communication.The best advice for every company is to conjoin the ubiquity of social media and use its power to better yourself, your business, or cause. Relating to our finding about Nescafes global marketing s trategy, the ways it is presented in the social media , it is evident that Nescafe is investing a lot of efforts and financial means to keep up with the changing consumer need and wants. It is irrevocable that with their ad campaigns in various media such as Facebook and Twitter more people will know about their new developments and their consumer base will broaden in a much greater speed.Using different techniques and new interactive methods for gathering attention is good way to show their commitment and inspire engagement . Another good platform mentioned is Youtube, with its 800 million active users monthly the power of broadcasting is undeniable, which is used by Nescafe for sharing videos of previous ads ,posting interactive videos and acquiring vast amount of comments and recommendations from active their users. Another great techniques which is frequently used in Facebook pages is to promote every day the products by showing interesting facts, quotes that can gather attenti on via sharing or commenting by the users.The different analyses(Swot , Pest ) can prove the marketing power of Nescafe in the coffee industry also outline its potential competitors ,the focus areas where more attention should be paid and the strengths of its brand image. The strong brand image of Nescafe has been built through the years, undoubtedly it has wide consumer base thanks to its great variety of products, which can satisfy the need and wants of a large number of people, differing in age, profession, gender and country of origin.Marketing is changing rapidly due to rapid change in technology and Nescafe should strive to achieve greater power in the social media with applying new and innovative strategies to boost the companys performance, financial state and image . 19 References www. nestle. com www. nescafe. bg www. nescafe. com http//www. youtube. com/user/nescafe http//www. facebook. com/Nescafe. BG? fref=ts http//www. facebook. com/Nescafe3in1Bulgaria https//twitter. com/following http//mashable. com/category/social-media-marketing/ http//www. assignmentpoint. com/business/international-business/report-onnescafe. html 20